Lou Menecola
About Lou Menecola
Lou Menecola serves as the Business Unit Leader for Global Auto Care at Spectrum Brands, Inc. He has extensive experience in sales and marketing, currently holding the position of Vice President of Sales and Marketing for Armored AutoGroup Inc. in Canada.
Work at Spectrum Brands
Lou Menecola has been serving as the Business Unit Leader for Global Auto Care at Spectrum Brands, Inc. since 2016. In this role, he is responsible for overseeing the strategic direction and operational management of the Global Auto Care division. His leadership contributes to the development and execution of marketing strategies aimed at enhancing product visibility and market penetration within the automotive care sector.
Current Role at Armored AutoGroup Inc.
Since 2014, Lou Menecola has held the position of Vice President of Sales and Marketing for Canada at Armored AutoGroup Inc. In this capacity, he leads sales initiatives and marketing strategies to drive growth in the Canadian market. His extensive experience in sales and marketing has been instrumental in establishing strong customer relationships and expanding the company's market presence.
Previous Experience at Federal-Mogul
Lou Menecola worked at Federal-Mogul for 20 years, from 1990 to 2010, where he held the position of Director of Sales for National Accounts and Special Markets. During his tenure, he was responsible for managing key accounts and developing sales strategies tailored to meet the needs of various market segments. His role involved collaboration with cross-functional teams to enhance product offerings and customer service.
Sales and Marketing Leadership
In addition to his role at Armored AutoGroup Inc., Lou Menecola has been serving as the Director of Sales & Marketing for Canada since 2013. This position allows him to leverage his extensive background in sales and marketing to drive business development and improve operational efficiency within the organization. His leadership focuses on aligning sales strategies with market trends to achieve organizational goals.