Luciana Du Plessis Lang
About Luciana Du Plessis Lang
Luciana Du Plessis Lang is a Product Manager at Spectrum Brands, Inc. in Saint Louis, Missouri, with extensive experience in marketing and product management across various roles in Brazil and the United States.
Current Role at Spectrum Brands
Luciana Du Plessis Lang currently serves as a Product Manager at Spectrum Brands, Inc. in the PHG LATAM division. She has held this position since 2018, contributing to the company's product management strategies and initiatives in Saint Louis, Missouri, United States. Her role involves overseeing product development and market strategies tailored for the Latin American region.
Previous Experience at Spectrum Brands
Luciana has extensive experience at Spectrum Brands, Inc., where she held multiple positions. She worked as a Senior Market Analyst for Rayovac for four months in 2015. From 2012 to 2015, she served as a Marketing Analyst focusing on batteries and institutional e-commerce. Additionally, she was a Product Development Manager for LATAM in 2018 and held the position of Junior Product Manager for Rayovac from 2015 to 2016. Her roles have provided her with a comprehensive understanding of product management and marketing within the consumer goods sector.
Experience at Nielsen
Before joining Spectrum Brands, Luciana worked at Nielsen as a Client Services Analyst for one year from 2011 to 2012. In this role, she was responsible for analyzing client data and providing insights to enhance client relationships and service delivery.
Education and Expertise
Luciana holds a Bachelor of Business Administration from the Universidade de São Paulo, where she studied from 2006 to 2010. She furthered her education by obtaining a Master of Business Administration from FGV EAESP - Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas, completing her studies from 2016 to 2018. Her educational background equips her with a solid foundation in business and management principles.
Early Career Background
Luciana began her career with internships that provided her with valuable experience in marketing and human resources. She worked as a Regional Marketing Intern in Brand Development at Unilever from 2010 to 2011 and completed a Human Resources internship at Deutsche Bank from 2008 to 2009. These early roles contributed to her understanding of market dynamics and organizational operations.