Mallory Mc Clelland
About Mallory Mc Clelland
Mallory McClelland serves as the Senior Director of Brand Marketing at Global Pet Care, bringing extensive experience from her previous roles at Spectrum Brands, Inc. She is recognized for her expertise in consumer analytics, team leadership, and brand strategy development.
Current Role at Spectrum Brands
Mallory Mc Clelland serves as the Senior Director of Brand Marketing for Global Pet Care at Spectrum Brands, Inc. She has held this position since 2022. In her current role, she focuses on empowering and coaching teams while fostering a culture of accountability and intellectual curiosity. Her responsibilities include leading cross-functional teams to achieve profit and loss goals and driving share growth within the pet care sector.
Previous Experience at Spectrum Brands
Mallory Mc Clelland has extensive experience at Spectrum Brands, Inc., where she has held various positions since 2009. She served as Director of Marketing for Global Pet Care from 2019 to 2021 and as Director of Brand Marketing for Global Pet Care for five months in 2021. Prior to these roles, she was a Senior Product/Brand Manager for Global Pet Care from 2017 to 2019. Her career at Spectrum Brands also includes roles in product management and marketing for the Home & Garden division.
Educational Background
Mallory Mc Clelland holds a Bachelor of Arts degree in Communication from the University of Missouri-Columbia, where she studied from 2003 to 2007. She furthered her education by earning a Master of Business Administration (MBA) from the Crummer Graduate School of Business at Rollins College, completing her studies from 2007 to 2009. Additionally, she attended Villa Duchesne from 1999 to 2003.
Skills and Expertise
Mallory Mc Clelland demonstrates expertise in both qualitative and quantitative consumer research, leveraging consumer analytics to inform brand and product strategies. She specializes in developing and optimizing processes for brand marketing and is experienced in conducting key performance indicator (KPI) and return on investment (ROI) analysis. Her skills also include media mix planning and execution, as well as managing relationships with key stakeholders and internal partners.
Professional Development and Leadership
Mallory Mc Clelland is known for her leadership capabilities, particularly in empowering teams and fostering a culture of accountability. She excels in coaching and mentoring team members, encouraging intellectual curiosity within her teams. Her approach to leadership emphasizes collaboration and the achievement of shared goals, contributing to the overall success of the brand marketing initiatives at Spectrum Brands.