María Alejandra Arroyo Zaldaña
About María Alejandra Arroyo Zaldaña
María Alejandra Arroyo Zaldaña serves as the Regional Trade Marketing Lead for Central America, the Caribbean, Ecuador, and Venezuela at Spectrum Brands, Inc. She has extensive experience in trade marketing, having previously worked with tesa SE and Coca-Cola FEMSA.
Work at Spectrum Brands
María Alejandra Arroyo Zaldaña has been serving as the Regional Trade Marketing Lead for Central America, the Caribbean, Ecuador, and Venezuela at Spectrum Brands, Inc. since 2021. In this role, she is responsible for overseeing trade marketing strategies and initiatives across multiple regions, contributing to the company's growth and market presence.
Previous Experience in Trade Marketing
Prior to her current position, María Alejandra worked at tesa SE as the Coordinadora de Trade Marketing local y regional en Centro América from 2015 to 2018. She also held the position of Especialista de categoría at Coca-Cola FEMSA from 2018 to 2021. Earlier in her career, she served as an Asistente de Trade Marketing at tesa SE from 2014 to 2015, where she focused on market intelligence.
Education and Expertise
María Alejandra holds a Licenciatura en Mercadotecnia Magna Cum Laude from Universidad Rafael Landívar, which she completed from 2011 to 2015. She further enhanced her expertise by obtaining a Postgrado in Retail and Ecommerce from Panamerican Business School in 2019. Additionally, she has certifications in digital innovation and transformation from Florida International University.
Technical Skills and Certifications
María Alejandra has technical training in graphic design software, having completed a Photoshop course at INTECAP in 2009 and a Macromedia Freehand course in 2008. Her educational background also includes a Pre-Toefl NorthStar program at Instituto Guatemalteco Americano, which she attended from 2002 to 2010.