Matt Peterson
About Matt Peterson
Matt Peterson is an Insights Manager at Spectrum Brands, Inc, where he has worked since 2018. He has a background in category management and consumer insights, with previous roles at Blue Buffalo Co and Petsmart, and holds an MBA in Finance and a Bachelor's in Economics.
Work at Spectrum Brands
Matt Peterson has served as the Insights Manager at Spectrum Brands, Inc. since 2018. In this role, he focuses on analyzing data to provide actionable insights that drive business decisions. His work involves developing management dashboards and storytelling through data analysis. He has contributed to enhancing the company's understanding of market trends and consumer behavior.
Previous Experience at Blue Buffalo Co
Prior to his current position, Matt Peterson worked at Blue Buffalo Co from 2015 to 2018. He initially served as a Senior Analyst in Category Management and Consumer Insights for two years, followed by a role as Manager of Category Management and Trade Promotion for one year. During his tenure, he developed comprehensive category performance reports and forecasting trends, significantly impacting the company's strategic direction.
Experience at Petsmart
Matt Peterson worked at Petsmart from 2011 to 2015, where he held two positions. He was a Project Manager in Services Strategy for two years, followed by an Assortment Optimization Analyst role for another two years. His responsibilities included utilizing technology solutions and process improvements to enhance category management, as well as implementing trade promotion and pricing strategies that increased ROI and market share.
Education and Expertise
Matt Peterson holds a Bachelor’s degree in Economics from Utah State University, which he completed from 2004 to 2008. He furthered his education by obtaining a Master of Business Administration from Arizona State University - W. P. Carey School of Business between 2010 and 2012. His academic background supports his expertise in analyzing IRI/Nielsen data and shopper insights, particularly in the consumer-packaged goods and food and beverage industries.
Leadership and Development
In his professional roles, Matt Peterson has demonstrated leadership by elevating the capabilities of category analysts through coaching and creating stretch opportunities. His focus on team development has contributed to improved performance within the organizations he has worked for, emphasizing the importance of mentorship in the field of category management.