Matthew Ryan

Matthew Ryan

Regional Sales Manager East @ Spectrum Brands

About Matthew Ryan

Matthew Ryan serves as the Regional Sales Manager for the East at Spectrum Brands, Inc., a position he has held since 2016. With a background in sales and management at Black & Decker HHI, he has extensive experience in developing sales strategies and collaborating with marketing teams.

Work at Spectrum Brands

Matthew Ryan has served as the Regional Sales Manager for the East at Spectrum Brands, Inc since 2016. In this role, he is responsible for overseeing sales operations in Georgia and implementing strategies to drive sales growth. Prior to this position, he worked as the Regional Builder Manager at Spectrum Brands from 2010 to 2016. His experience includes collaborating with Channel and Brand Marketing teams to align product offerings with market trends and enhancing brand visibility through participation in trade shows.

Previous Experience at Black & Decker HHI

Matthew Ryan has extensive experience at Black & Decker HHI, where he held multiple roles over several years. He began as a Direct Sales Representative from 2002 to 2004, then transitioned to Territory Manager from 2004 to 2005. He returned to the company in 2008, taking on the role of Territory Manager again until 2010, and subsequently served as Account Executive for one year. Additionally, he worked as Regional Builder Manager from 2010 to 2013, focusing on builder programs and sales strategies.

Education and Expertise

Matthew Ryan earned a Bachelor of Science degree in Sports Management from Georgia Southern University, where he studied from 1995 to 2000. His educational background provides a foundation for his career in sales and management. His expertise includes developing sales strategies, collaborating with marketing teams, and enhancing brand visibility through trade shows and builder programs.

Sales Strategy Development

In his various roles, Matthew Ryan has demonstrated a strong ability to develop sales strategies that align with annual budgets. He has focused on distribution channels, architects, designers, and custom builders to increase sales across different markets. His work includes identifying product needs and ensuring that sales initiatives are in line with market trends.

Builder Program Development

Matthew Ryan has played a significant role in developing builder programs aimed at expanding the Baldwin builder portfolio. He has identified custom home builders and multifamily developers to enhance sales opportunities. His efforts have contributed to increasing incremental sales in the markets he serves.

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