Melinda Mc Crocklin
About Melinda Mc Crocklin
Melinda Mc Crocklin serves as the Brand Director for Americas Marketing Communications at Spectrum Brands, Inc., where she leads brand communications for a portfolio of well-known brands. With extensive experience in marketing and brand management, she has held key positions at several notable companies, including T-Mobile USA and American Girl.
Current Role at Spectrum Brands
Melinda Mc Crocklin serves as the Brand Director for Americas Marketing Communications at Spectrum Brands, Inc. since 2020. In this role, she oversees a diverse team that includes Brand Communications Managers, Creative Designers, and Digital Media Marketers. She is responsible for leading brand communications for a portfolio of well-known brands, including Remington, Black+Decker, and George Foreman, across North and South America. Melinda collaborates with regional teams and represents the Americas in the HPC global business structure.
Previous Experience in Marketing and Advertising
Before her tenure at Spectrum Brands, Melinda Mc Crocklin accumulated extensive experience in marketing and advertising. She worked at Campbell-Ewald as an Account Supervisor from 1999 to 2004. Following that, she held positions at MARS Advertising and DraftFCB, where she also served as an Account Supervisor. From 2007 to 2013, she was a Senior Manager of Brand/Advertising at T-Mobile USA. Additionally, she worked at American Girl in various roles, including Senior Leader of Global Brand Content from 2014 to 2020.
Education and Academic Background
Melinda Mc Crocklin studied at the University of Michigan, where she pursued a Bachelor of Arts degree in the College of Literature, Science and the Arts. Her academic journey spanned from 1990 to 1993, providing her with a solid foundation for her career in marketing and communications.
Budget Management and Sales Impact
In her current role at Spectrum Brands, Melinda Mc Crocklin manages a budget of $15 million for media outlets and consumer engagement across multiple channels and countries. Her strategic brand communications efforts have been instrumental in generating $1.2 billion in sales, highlighting her impact on the company's financial performance.