Melissa Zellner
About Melissa Zellner
Melissa Zellner is a Senior Product Marketing Manager at Spectrum Brands, Inc., specializing in National Hardware. With extensive experience in marketing operations and brand development, she has held various roles in the industry since 2004.
Work at Spectrum Brands
Melissa Zellner has been employed at Spectrum Brands, Inc. since 2015. She initially served as Assistant Marketing Manager for four years before advancing to the role of Senior Product Marketing Manager in 2019. In her current position, she focuses on the Pfister Trade and National Hardware divisions. Her tenure at Spectrum Brands spans over eight years, during which she has contributed to various marketing initiatives and strategies aimed at enhancing brand visibility and operational efficiency.
Education and Expertise
Melissa Zellner earned a Bachelor of Science (BS) degree in Apparel and Textiles from the University of California, Davis, from 1995 to 1999. Her educational background supports her expertise in marketing, particularly in developing sustainable strategies and managing actionable plans across multiple platforms, including web, social media, and events. She is experienced in creative direction and has a strong foundation in process implementation to enhance marketing operations.
Background
Before joining Spectrum Brands, Melissa Zellner held several key marketing positions. She worked as Senior Brand Manager at Fairchild Sports USA, Inc. from 2004 to 2006, and then served as Director of Marketing and Product Development at Clipper Corporation from 2006 to 2014. Additionally, she was a Senior Project Manager at ClipperDirect from 2010 to 2012. Her diverse background in marketing spans both the apparel and consumer goods sectors.
Achievements
Throughout her career, Melissa Zellner has developed cohesive and creative strategies to build brand awareness in various sectors. Her work has involved enhancing efficiency in marketing operations and fostering cross-functional collaboration. She has a proven track record of contributing to innovative marketing campaigns and implementing effective processes within organizations.