Michele Sterkenburg
About Michele Sterkenburg
Michele Sterkenburg is a Marketing Manager in the Personal Care Category at Spectrum Brands, Inc., where she has worked since 2019. She has a background in marketing management and consulting, with previous roles at SEEK, National Foods, and Campbell Arnotts, and holds a Bachelor of Business in Marketing from Monash University.
Work at Spectrum Brands
Michele Sterkenburg has been serving as the Marketing Manager for the Personal Care Category at Spectrum Brands, Inc. since 2019. In this role, she focuses on insight-driven marketing communication and innovative product development. She leads the management of the Remington brand across Australia and New Zealand, overseeing a team of four marketing personnel. Her responsibilities include driving brand growth and profitability within the personal care sector.
Previous Experience in Marketing
Before her current role, Michele Sterkenburg worked as an Independent Marketing, Brand, and Consumer Insights specialist from 2014 to 2019. Prior to that, she held the position of Marketing Manager at SEEK from 2008 to 2012. Her earlier experience includes a role as a Marketing Consultant at National Foods for three months in 2000 and as Category Director at Campbell Arnott's from 2000 to 2002. This diverse background contributes to her extensive expertise in both B2C and B2B sectors.
Education and Expertise
Michele Sterkenburg completed her Bachelor of Business with a focus on marketing at Monash University from 1989 to 1992. Earlier, she achieved her Higher School Certificate at Ballarat and Clarendon College from 1980 to 1985. Her educational background, combined with her extensive professional experience, equips her with a strong foundation in marketing strategies and consumer insights.
Achievements in Brand Growth
Michele Sterkenburg is recognized for her outstanding results in driving brand growth through in-depth analysis of consumer needs. Her strategic approach has led to significant achievements in managing brands and enhancing profitability. Her leadership in overseeing marketing teams has contributed to successful brand initiatives within the personal care category.