Nicole Matthews
About Nicole Matthews
Nicole Matthews is an Associate Digital Marketing Manager at Spectrum Brands, Inc., where she has worked since 2020. She has extensive experience in digital marketing and social media, having held various roles at companies such as Entrepreneur Media and Specific Media.
Work at Spectrum Brands
Nicole Matthews currently serves as Associate Digital Marketing Manager at Spectrum Brands, Inc. since 2020. In this role, she develops and implements strategic marketing plans for the Hardware and Home Improvement family. Her focus is on engaging consumers online through various digital channels. She manages the content creation process, overseeing briefing, photo and video shoots, and the deployment of creative materials. Additionally, she writes all digital marketing copy for the company's campaigns and is responsible for planning and managing the budget for digital media spend.
Previous Experience in Digital Marketing
Before her current position, Nicole Matthews held various roles in digital marketing. She worked at Spectrum Brands, Inc. as Associate Manager of Social Media Marketing for five months in 2019. Prior to that, she was Marketing and Creative Services Manager at Entrepreneur Media in 2017. She also served as an Online Marketing Analyst at GoldenComm from 2017 to 2019 and as Web Analytics Manager at Entrepreneur Media from 2013 to 2014. Her experience includes managing marketing strategies and analytics across multiple platforms.
Education and Expertise
Nicole Matthews earned a Bachelor of Arts degree in Communications with a minor in Spanish from Arizona State University, where she studied from 2005 to 2009. Her educational background has provided her with a solid foundation in communication strategies, which she applies in her marketing roles. This expertise is reflected in her ability to develop effective marketing plans and engage with diverse audiences through digital channels.
Career Development at Entrepreneur Media
Nicole Matthews has a significant history with Entrepreneur Media, where she held multiple positions. She began as an Ad Trafficker from 2009 to 2011, then progressed to Web Analytics Manager from 2013 to 2014, and later became Marketing Manager from 2014 to 2017. In these roles, she focused on enhancing marketing strategies and managing creative services, contributing to the company's overall marketing efforts.
Background in Account Management
Prior to her roles in digital marketing, Nicole Matthews worked as an Account Manager at Specific Media from 2011 to 2013. This position involved managing client accounts and developing marketing strategies to meet client needs. Her experience in account management has equipped her with skills in client relations and project management, which are essential in her current digital marketing role.