Nils Hoffmann
About Nils Hoffmann
Nils Hoffmann serves as the Sales Director for E-Commerce at GPC International, overseeing operations in the EMEA and APAC regions. He has extensive experience in e-commerce and sales, having held various positions at Spectrum Brands, Inc and a background in business administration and marketing.
Work at Spectrum Brands
Nils Hoffmann has held multiple positions at Spectrum Brands, Inc. He began as a Junior Key Account Manager for New Channels in the D/A/CH region from 2012 to 2013. He then progressed to the role of National Key Account Manager D/A/CH from 2013 to 2015. Following this, he served as E-Commerce Business Manager for Pet Europe from 2015 to 2017. Hoffmann transitioned to the role of Sales Director E-Commerce Pet Europe, where he worked from 2017 until 2020. Currently, he is the Sales Director E-Commerce GPC International for the EMEA and APAC regions, a position he has held since 2020.
Education and Expertise
Nils Hoffmann studied Business Administration at Ludwig-Maximilians Universität München, where he earned a Bachelor of Science (BSc) degree from 2005 to 2009. He furthered his education at Vrije Universiteit Amsterdam, obtaining a Master of Science (MSc) in Marketing from 2010 to 2011. His academic background provides a strong foundation for his expertise in sales and e-commerce within the pet industry.
Background
Before joining Spectrum Brands, Nils Hoffmann worked at Webgains as an Administrative and Support Assistant in Online Marketing for five months in 2010 in London, Großbritannien. His early career experience contributed to his understanding of online marketing and sales strategies, which he later applied in his roles at Spectrum Brands.
Career Progression
Nils Hoffmann's career has shown a consistent trajectory in sales and e-commerce roles. Starting as a Junior Key Account Manager, he quickly advanced to key account management and business management positions. His experience spans various aspects of e-commerce, particularly in the pet sector, demonstrating his capability in managing and directing sales strategies across different regions.