Oscar De Hoyos Bortoni
About Oscar De Hoyos Bortoni
Oscar De Hoyos Bortoni serves as the Commercial Manager for HHI & GAC Aftermarket and KA at Spectrum Brands, Inc, a position he has held since 2018. With over 14 years of experience in the construction industry and a strong background in marketing and brand management, he possesses extensive knowledge of the Mexican market.
Work at Spectrum Brands
Oscar De Hoyos Bortoni has been serving as the Commercial Manager for HHI & GAC Aftermarket and KA at Spectrum Brands, Inc since 2018. His role involves overseeing commercial strategies and operations within the company, focusing on the Mexican market. Prior to this position, he held various roles at Spectrum Brands, including Sales and Marketing Manager HHI from 2016 to 2018, Pfister Brand Leader from 2013 to 2014, and Brand Manager from 2014 to 2016. His extensive tenure at the company has contributed to his deep understanding of brand management and market dynamics.
Education and Expertise
Oscar De Hoyos Bortoni earned a degree in International Marketing (Licenciado en Mercadotecnia Internacional) from Universidad de Monterrey, completing his studies from 1997 to 2002. This educational background has equipped him with the skills necessary for effective marketing strategies and brand development. His expertise includes comprehensive knowledge of the Mexican market and extensive experience in managing marketing budgets, which he has applied throughout his career in various roles.
Background
Oscar De Hoyos Bortoni has over 14 years of experience in the construction industry, with a career that spans various positions in marketing and sales. He began his professional journey at CREST, Grupo Lamosa as a Marketing and Sales Assistant from 2003 to 2004. He then worked at Valvulas Urrea SA de CV as a Trade Marketing professional from 2005 to 2010, followed by a role at Dawn Food Products as Trademarketing Export-Food Service-Autoservicios from 2012 to 2013. His career has provided him with international experience across the United States and Latin America.
Achievements
Throughout his career, Oscar De Hoyos Bortoni has successfully planned national-level image budgets for point of sale (POS) and has directed the effective use of marketing budgets for brand development. His roles have involved significant responsibilities in trade marketing and brand leadership, contributing to the growth and visibility of the brands he has managed. His fluency in English further enhances his ability to operate in diverse markets.