Paula Brinson Pyke
About Paula Brinson Pyke
Paula Brinson Pyke serves as the Marketing Director for Micropower EMEA/Asia Pacific at Spectrum Brands, where she leads strategic communications and manages trade marketing strategies. With a background in marketing management and experience at Rayovac and Lloyds Bank Group, she focuses on market research and new product development.
Work at Spectrum Brands
Paula Brinson Pyke serves as the Marketing Director for Micropower EMEA/Asia Pacific at Spectrum Brands. In this role, she leads strategic communications efforts aimed at enhancing brand visibility across the EMEA and Asia Pacific regions. She is responsible for managing trade marketing strategies that optimize market penetration and customer engagement. Additionally, she oversees new product development initiatives, ensuring that marketing strategies align with product positioning and market demands.
Previous Experience at Rayovac
Before her current position, Paula Brinson Pyke worked at Rayovac as the Marketing Manager from 1999 to 2012. During her 13 years at Rayovac, she developed and implemented marketing strategies that contributed to the brand's growth and market presence. Her experience in this role laid the foundation for her expertise in trade marketing and strategic communications.
Career at Lloyds Bank Group
Paula Brinson Pyke began her career as a Marketing Executive at Lloyds Bank Group, where she worked from 1992 to 1998 for six years. In this position, she gained valuable experience in marketing strategies and customer engagement, which contributed to her professional development and prepared her for future roles in the marketing field.
Education and Expertise
Paula Brinson Pyke studied Marketing/Marketing Management at the University of Durham, where she achieved a Diploma in Marketing (DipM) and became a member of the Chartered Institute of Marketing (MCIM). Her educational background provides her with a solid foundation in marketing principles and practices, which she applies in her current role and throughout her career.
Market Research and Product Development
In her current role at Spectrum Brands, Paula Brinson Pyke conducts market research to inform marketing strategies and product positioning. This research is critical for understanding market trends and customer needs. She is also responsible for overseeing new product development initiatives, ensuring that the products align with market demands and contribute to the overall business strategy.