Peter Sjöswärd
About Peter Sjöswärd
Peter Sjöswärd serves as the Sales Director Nordics and Managing Director for Sweden and Norway at Spectrum Brands, Inc. He has over two decades of experience in sales management across various companies, including Electrolux, Miele, Nikon, and LG Electronics.
Work at Spectrum Brands
Peter Sjöswärd has been serving as the Sales Director Nordics and Managing Director for Sweden and Norway at Spectrum Brands, Inc. since 2015. His role involves overseeing sales operations across the Nordic region and managing business strategies specific to Sweden and Norway. With nearly a decade in this position, he has contributed to the company's growth and market presence in the region.
Previous Experience in Sales Management
Prior to his current role, Peter Sjöswärd held several significant positions in sales management. He worked at Electrolux as a Sales Manager from 1990 to 1993, followed by a 13-year tenure at Miele as Head KAM from 1996 to 2009. He also served as the Country Manager for Nikon from 2012 to 2015 and as Sales Manager at LG Electronics from 2009 to 2012. These roles provided him with extensive experience in the consumer electronics and home appliance sectors.
Education and Expertise
Peter Sjöswärd studied Social Science at Karlbergskolan, completing his education in 1990. He furthered his studies at IHM Business School, where he earned a degree in Marknadsekonom in 2008. His educational background supports his expertise in sales, marketing, and strategic planning within the Nordic market.
Skills in Trade and Strategic Planning
Peter has demonstrated skills in establishing new trade contracts and pricing for new products or segments. He has extensive experience in developing and implementing strategic plans with major accounts in the Nordics. His ability to structure new business areas and work collaboratively with marketing teams for campaign execution has been a key aspect of his professional success.
Team Building and Coaching Experience
Peter Sjöswärd has broad experience in building and coaching successful teams to achieve their objectives. His leadership style focuses on fostering collaboration and driving performance, which has contributed to the success of the teams he has managed throughout his career.