Peter Weltevreden
About Peter Weltevreden
Peter Weltevreden serves as the Business Unit Manager for Petcare Benelux at Spectrum Brands, Inc., where he has worked since 2021. He has a robust background in business development and account management, having held various roles in notable companies such as Bizerba, Imperial Tobacco, and Nestlé Professional Nederland.
Work at Spectrum Brands
Peter Weltevreden currently serves as the Business Unit Manager for Petcare Benelux at Spectrum Brands, Inc. since 2021. In this role, he has focused on integrating established pet care brands such as FURminator® and DreamBone® into the Benelux market. His efforts have enhanced brand presence and consumer engagement. Prior to his current position, he worked as the Key Account Manager for PET Benelux from 2016 to 2021, where he contributed to the strategic growth of the pet care division.
Background
Peter Weltevreden has a diverse professional background in account management and business development. He began his career at Nestlé Professional Nederland as an Account Manager from 2001 to 2006. He then transitioned to Imperial Tobacco, where he held various roles, including Winkel Account Manager and Business Intelligence/Market Research Analyst. His experience also includes positions at Champion Petfoods and Bizerba, where he focused on business development and account management.
Education and Expertise
Peter Weltevreden has pursued several educational qualifications to enhance his expertise in sales and account management. He studied at NIMA/SMA, completing the Sales B Sales Manager Level 5 program in 2011. Additionally, he completed the NIMA Sales A program in 2007 and the NIMA Sales B Account Management program in 2010. These educational experiences have contributed to his strong foundation in business development and strategic sales.
Achievements
In his role at Spectrum Brands, Peter Weltevreden has played a key role in leveraging consumer insights to drive innovation within the pet care sector. His contributions have been instrumental in aligning the pet care business unit with the company's core values of trust, accountability, and collaboration. His strong background in account management has been pivotal in enhancing the efficiency and growth of the pet care division.