Rachel Workman
About Rachel Workman
Rachel Workman is an Ecomm S&O Marketing Content Coordinator at Spectrum Brands, Inc., where she manages product content and marketing data. She has extensive experience in retail and merchandising, having held various positions at Kohl's and The Buckle over a span of nearly two decades.
Work at Spectrum Brands
Rachel Workman currently serves as the Ecomm S&O Marketing Content Coordinator at Spectrum Brands, Inc. since 2021. In this role, she is responsible for managing the setup of new items for Spectrum Brands HHI SKUs on major retailer platforms, including Lowe’s, Amazon, Wayfair, and Menards. She utilizes the Adobe Workfront project management system to streamline project management and ensure efficient workflow. Rachel collaborates closely with the marketing team to optimize marketing data and directs it through appropriate channels. Her role also involves maintaining customer product content portals with accurate data using systems such as PCM, Salsify, and Syndigo.
Previous Experience at Kohl's
Before joining Spectrum Brands, Rachel Workman had an extensive career at Kohl's, where she held various positions over a span of 13 years. She served as the Sr. Divisional Merchant Coordinator from 2007 to 2020, where she was involved in managing merchandise and coordinating divisional strategies. Rachel also worked as a Merchandise Specialist in Personal Care/Floor Care from 2006 to 2007 and as a Divisional Administrator in the Men's Furnishings Division from 2007 to 2009. Her experience at Kohl's provided her with a strong foundation in omni-channel retailing and merchandising.
Career at The Buckle
Rachel Workman began her career at The Buckle, where she worked as a Store Manager from 2004 to 2006. She later transitioned to the role of Manager from 2005 to 2006. During her time at The Buckle, she gained valuable experience in retail management and customer service, which contributed to her skill set in the retail industry.
Education and Expertise
Rachel Workman earned her Bachelor of Arts (B.A.) degree in Communication and the Arts from the University of Wisconsin-Green Bay, where she studied from 1998 to 2003. This educational background has equipped her with strong communication skills and a solid understanding of marketing principles, which she applies in her current role at Spectrum Brands.
Skills and Responsibilities
In her current position, Rachel Workman enriches new and existing products in internal PIM systems and provides timely communication of data, documents, and assets to meet the changing needs of vendors and retailers. She ensures the timely launch of 3-4 new products per month through effective execution of new product commercialization data, demonstrating her organizational and project management skills.