Renaud Payen Fricou
About Renaud Payen Fricou
Renaud Payen Fricou serves as the Responsable De Secteur GSS at Spectrum Brands, Inc, where he focuses on increasing sales volume through promotional activities for various pet brands. He has a background in law and finance, having studied at Université de Picardie Jules Verne.
Work at Spectrum Brands
Renaud Payen Fricou has been employed at Spectrum Brands, Inc. since 2015, serving as Responsable de secteur GSS. In this role, he is responsible for the strategic follow-up and development of product ranges specifically in pet specialty stores and garden centers. His work involves managing a client portfolio that includes over 450 integrated and independent sales points within the specialized retail sector. This position emphasizes his focus on enhancing sales volume through targeted promotional activities.
Previous Experience at Daytona
Prior to his current role, Renaud Payen Fricou worked at Daytona as Chef de Secteur GSS for a period of six months in 2015. During his time at Daytona, he was involved in sales management and contributed to the company's efforts in the Eastern region of France. This experience provided him with valuable insights into the sales dynamics within the sector.
Education and Expertise
Renaud Payen Fricou studied at Université de Picardie Jules Verne (UPJV) from 2001 to 2006. He specialized in Droit bancaire, des affaires, de la finance et des valeurs mobilières, achieving a Master 1 in Droit des Affaires. This educational background has equipped him with a solid foundation in business law and finance, which supports his professional activities in sales and strategic development.
Sales and Marketing Focus
In his current role, Renaud Payen Fricou focuses on increasing sales volume through targeted promotional activities for various brands, including Tetra, Eukanuba, Iams, Furminator, and 8in1. His efforts are directed towards enhancing brand visibility and driving sales in the pet care market. Additionally, he oversees the development of breeding prescriptions in the Hauts de France and Grand Est regions, aligning product offerings with market needs.