Ruth Evans
About Ruth Evans
Ruth Evans serves as the Category & Insights Manager for Pet UK at Spectrum Brands, Inc., where she has worked since 2018. Previously, she held various roles at Walgreens Boots Alliance, where she developed skills in contract negotiation, budget management, and market analysis.
Current Role at Spectrum Brands
Ruth Evans serves as the Category & Insights Manager for Pet UK at Spectrum Brands, Inc. since 2018. In this role, she focuses on developing shopper profiles and brand visions that support a comprehensive activation plan aimed at maximizing return on investment through targeted messaging. She has led cross-functional projects that involve collaboration between marketing, brand, and account teams to enhance distribution and market share.
Previous Experience at Walgreens Boots Alliance
Ruth Evans has extensive experience at Walgreens Boots Alliance, where she held multiple roles. She worked as an Account Manager for seven months in 2018, and prior to that, she participated in the Commercial Graduate Scheme as an Assistant Store Manager for three months in 2015. Additionally, she served as an Assistant Buyer and as an Assistant Product & Marketing Manager in the Healthcare sector from 2016 to 2018. Her responsibilities included negotiating contracts and managing budgets with data agencies such as IRI and Kantar.
Education and Academic Background
Ruth Evans completed her A levels at Cockermouth School, Sixth Form, where she studied History, German, and Maths from 2008 to 2010. She then attended Newcastle University, earning a Combined Honours degree in History and German from 2010 to 2014. Her educational background has equipped her with analytical skills that she applies in her professional roles.
Research and Insights Development
In her current and previous roles, Ruth Evans has developed and scripted qualitative and quantitative research briefs and questionnaires. This work aims to derive actionable insights that lead to market-leading strategies. She has influenced the EPD/NPD pipeline by identifying key packaging claims and conducting trend and gap analyses to inform product development.