Sal Marshall
About Sal Marshall
Sal Marshall serves as the Head of Brand Marketing at Spectrum Brands, Inc. He has extensive experience in marketing, having held key positions at various companies including William Grant & Sons and Molson Coors.
Work at Spectrum Brands
Sal Marshall has served as the Head of Brand Marketing at Spectrum Brands, Inc. since 2017. In this role, he is responsible for overseeing brand strategy and marketing initiatives. His leadership contributes to the development and execution of marketing plans that align with the company's objectives. His tenure at Spectrum Brands spans over seven years, during which he has focused on enhancing brand visibility and market presence.
Current Role at WSET
Since 2019, Sal Marshall has held the position of Director of Marketing at the Wine & Spirit Education Trust (WSET) in London, Greater London, United Kingdom. In this capacity, he leads marketing efforts to promote WSET's educational programs and qualifications in the wine and spirits sector. His role involves strategic planning and implementation of marketing campaigns aimed at increasing awareness and enrollment in WSET's offerings.
Previous Experience at William Grant & Sons
Sal Marshall worked as a Senior Marketing Manager at William Grant & Sons from 2013 to 2016. During his three years in this position, he was involved in developing marketing strategies for the company's portfolio of spirits. His experience at William Grant & Sons provided him with insights into brand management and consumer engagement within the beverage industry.
Background in Marketing Management
Sal Marshall has a diverse background in marketing management, having held various roles in different companies. He served as Marketing Operations Manager and European Brand Manager at Molson Coors from 1997 to 2003. He also worked as International Brand Manager at Britvic Soft Drinks from 2003 to 2006 and as European Marketing Manager for Appletiser at Coca-Cola Enterprises from 2006 to 2008. This extensive experience has equipped him with a comprehensive understanding of brand marketing across multiple sectors.
Education and Expertise
Sal Marshall studied at the University of Sheffield from 1994 to 1997, where he obtained a degree that laid the foundation for his career in marketing. His educational background, combined with his extensive professional experience, has contributed to his expertise in brand marketing and strategic planning within the beverage and consumer goods industries.