Samantha Deacon, MBA
About Samantha Deacon, MBA
Samantha Deacon is a Brand Marketing Manager at Baldwin Hardware, with extensive experience in brand strategy and marketing across various companies. She holds an MBA from Chapman University and has worked with notable organizations such as Walmart and Amazon.
Work at Spectrum Brands
Samantha Deacon currently serves as the Brand Marketing Manager for Baldwin Hardware at Spectrum Brands, Inc. since 2022. In this role, she focuses on brand strategy and marketing initiatives to enhance the visibility and performance of Baldwin Hardware products. Her responsibilities include conducting market research and analysis to align marketing efforts with business objectives, ultimately aiming to boost revenues and improve customer satisfaction.
Previous Experience in Brand Marketing
Before joining Spectrum Brands, Samantha held several marketing positions. She worked as a Brand Strategy Consultant at Etekcity for six months in 2017, focusing on brand positioning. From 2017 to 2021, she served as Marketing Manager at MerchSource, where she managed marketing campaigns for four years. Additionally, she was the E-Commerce Merchandising Manager at Modern Gourmet Foods from 2014 to 2017, and the Marketing Manager at Show Your Spirit from 2010 to 2014.
Education and Expertise
Samantha Deacon holds a Master of Business Administration (MBA) from Chapman University, which she completed in 2014. She also earned a Bachelor of Arts in Communication from the same institution, studying from 2006 to 2009. Her educational background provides her with a strong foundation in marketing principles and communication strategies, which she applies in her professional roles.
Background in Marketing and Client Relations
Samantha has a diverse background in marketing, having worked with various organizations, including top-tier brands such as Walmart, Amazon, and FAO Schwarz. She emphasizes the importance of forging strong client relationships through active listening and effective communication. Her expertise includes repositioning under-performing brands and discovering innovative marketing strategies to enhance brand visibility.
Career Development and Skills
Throughout her career, Samantha has developed skills in data-driven market research and analysis. She focuses on aligning marketing strategies with measurable business objectives to drive growth. Her experience spans multiple roles, including her time as a Parent Programs Assistant at Chapman University and her involvement with iHeartMedia's FM Marketing Team in 2012.