Sara Moulds
About Sara Moulds
Sara Moulds is a Brand Manager at Spectrum Brands, Inc, specializing in Chews & Treats for cats and dogs. With extensive experience in brand development across various companies, she has a strong background in the FMCG industry and a focus on effective communication and networking.
Current Role at Spectrum Brands
Sara Moulds serves as a Brand Manager for Chews & Treats (Cat & Dog) at Spectrum Brands, Inc. since 2021. In this role, she manages brand development for multiple product lines, including 8in1, SmartBones, Meowee!, and Good Boy. Her responsibilities include overseeing global brand and product development, particularly for Good Boy, which is recognized as the No. 1 dog treat brand in the UK. Moulds emphasizes colleague and press engagement, as well as networking, to enhance brand visibility and market presence.
Previous Experience at Walgreens Boots Alliance
Prior to her current position, Moulds held various roles at Walgreens Boots Alliance from 2010 to 2018. She worked as a Global Assistant Brand Strategy Manager for Cosmetics, focusing on brand development for No7 and SEVENTEEN Cosmetics. Her experience also includes serving as an Assistant Brand Manager for SEVENTEEN Cosmetics and working in brand development for Boots Pharmaceuticals. This extensive background in brand management has equipped her with a strong commercial understanding in the fast-moving consumer goods (FMCG) sector.
Experience in Pet Care Industry
Moulds transitioned to the pet care industry as a Product Manager for Treats (Cat & Dog) at Armitage Pet Care from 2019 to 2021. During her tenure, she gained valuable insights into product management and market strategies specific to pet treats. Additionally, she co-created the Meowee! brand, positioning it as a challenger in the cat treat market. This experience has contributed to her expertise in brand development within the pet care sector.
Educational Background
Sara Moulds studied at the University of Leeds from 2006 to 2010, where she achieved a degree in French and German. She also attended Nottingham College, completing a course in Introduction to Counselling in 2018. Her education has provided her with strong communication skills, enhancing her effectiveness as a brand manager and allowing her to engage effectively with colleagues and stakeholders.
Skills and Competencies
Moulds possesses a robust commercial understanding and the ability to manage fast-paced projects, which are essential skills in the FMCG industry. As a linguist, she is an effective listener and articulate speaker, demonstrating great attention to detail in her work. Her focus on colleague and press engagement further highlights her networking abilities, which are vital for successful brand management.