Sonia Scognamiglio
About Sonia Scognamiglio
Sonia Scognamiglio serves as a Trade Marketing professional at Spectrum Brands Italia Srl, where she has worked since 2009. Previously, she organized groups and incentives at King Holidays from 2006 to 2008.
Work at Spectrum Brands
Sonia Scognamiglio has been employed at Spectrum Brands Italia Srl since 2009. In her role in trade marketing, she is responsible for developing and implementing marketing strategies that enhance brand visibility and drive sales. Over her 15 years with the company, she has contributed to various marketing initiatives that align with the company's goals in the consumer goods sector.
Previous Experience at King Holidays
Before joining Spectrum Brands, Sonia Scognamiglio worked at King Holidays from 2006 to 2008. During her tenure as a groups and incentives organizer, she managed travel arrangements and coordinated events for groups. This experience provided her with valuable skills in organization and customer service, which she has applied in her subsequent roles.
Professional Background
Sonia Scognamiglio has a background in marketing and event organization. Her career began in the travel industry, where she gained experience in managing group travel and incentives. This foundational experience has informed her approach to trade marketing at Spectrum Brands, where she focuses on strategic marketing efforts.
Expertise in Trade Marketing
In her current role at Spectrum Brands, Sonia Scognamiglio specializes in trade marketing. Her expertise includes developing marketing strategies that cater to retail partners and enhancing product placement in stores. She plays a key role in ensuring that the brand's products are effectively marketed to consumers.