Sophia Wong
About Sophia Wong
Sophia Wong is an experienced European Jr. Product & Brand Manager at Spectrum Brands, Inc., specializing in the FURminator brand. She has a diverse background in brand management and marketing, having previously worked at Unilever and Perrigo Company plc, among others.
Work at Spectrum Brands
Sophia Wong has been employed at Spectrum Brands, Inc. as the European Junior Product & Brand Manager for the FURminator brand since 2017. In this role, she is responsible for managing product lines and brand strategies within the European market. Her focus includes enhancing brand visibility and market penetration through effective marketing strategies.
Previous Experience at Unilever
Sophia Wong has held various positions at Unilever, contributing to her expertise in brand management. She worked as a Global Assistant Brand Manager for Sunsilk in 2015 for five months in London, and again in 2016 for six months. Additionally, she served as an Assistant Brand Manager for the Skin Category, overseeing brands like Vaseline and Fair & Lovely from 2011 to 2012 in Kuala Lumpur. Her experience includes managing brand commercials and executing market research.
Education and Expertise
Sophia Wong holds a Master's degree in Marketing Management from Coventry University, which she completed in 2011. She also earned a Bachelor of Communication from Monash University Malaysia in 2006 and a Diploma in Mass Communications from Taylor's College in 2003. Her educational background supports her extensive experience in brand management and marketing strategies.
Background in Market Research and Brand Development
Sophia Wong has a strong background in project management, particularly in new product development and brand development initiatives. She has worked as a Research Analyst at Kaiser Associates for two months in 2015 and as a Marketing Associate at ESL & Network (UK) for four months in 2012. Her roles have involved developing marketing strategies for regional and global teams.
Current Role at Perrigo Company plc
Since 2019, Sophia Wong has been working at Perrigo Company plc as a Brand Operations Manager for International Contract & Export in London. In this position, she continues to leverage her brand management skills and experience to enhance operational efficiency and brand performance in international markets.