Steven Bayley
About Steven Bayley
Steven Bayley is a Marketing Research Intern at Spectrum Brands, Inc., with extensive experience in strategic planning and account management across various advertising agencies. He holds multiple degrees in marketing and communication and has a strong focus on qualitative research and human insights.
Work at Spectrum Brands
Steven Bayley is currently employed as a Marketing Research Intern at Spectrum Brands, Inc. He has held this position since 2024, contributing to various marketing research initiatives. His role involves analyzing market trends and consumer behavior to support the company's strategic objectives. The internship is based in Earth City, Missouri, where he applies his academic knowledge and previous experience in marketing research.
Previous Experience in Marketing and Strategy
Steven Bayley has held several positions in marketing and strategy across various organizations. He served as Director of Strategy and Planning at Norton Agency for five months in 2022 in Chicago, Illinois. Prior to that, he was an Associate Director of Account Planning at Burrell Communications from 2019 to 2021. His experience also includes working as an Account Planner at Matlock adpr from 2013 to 2015 and as an Account Planner at BBDO Atlanta from 2015 to 2017.
Educational Background
Steven Bayley has a diverse educational background in communication and marketing. He earned a Bachelor of Arts in Communication Studies and African American Studies from the University of North Carolina at Greensboro. He also holds a Master of Marketing Research (MMR) from Southern Illinois University Edwardsville. Additionally, he completed various boot camps at Miami Ad School, focusing on Account Planning and Strategy, and has a Marketing Certificate from East Carolina University.
Skills and Expertise
Steven Bayley possesses a wide range of skills in marketing and research. His expertise includes performance marketing, digital strategy, and quantitative research capabilities. He has a strong passion for discovering human insights through qualitative research, which enhances his ability to develop effective marketing strategies. His commitment to lifelong learning in brand strategy reflects his dedication to professional growth in the field.
Career Progression
Steven Bayley's career has progressed through various roles in marketing and strategy. He worked as a Sales Consultant at Sentry Auto Group from 2009 to 2011 before transitioning to strategic roles in advertising agencies. He served as Associate Director of Strategy at Ten35 for one year before moving to Creata as Director of Strategy & Insights from 2018 to 2019. His diverse experiences have equipped him with a comprehensive understanding of the marketing landscape.