Syd Pell
About Syd Pell
Syd Pell serves as the Director of Marketing at Spectrum Brands, where he has worked since 2015. He has extensive experience in marketing across various industries, including consumer goods and electronics, and holds a Bachelor of Commerce and an MBA in Marketing.
Work at Spectrum Brands
Syd Pell has served as the Director of Marketing at Spectrum Brands since 2015. In this role, he drives performance across various distribution channels, including big-box retailers, independent stores, online platforms, and the builder trade. His leadership focuses on enhancing brand visibility and market presence, contributing to the overall growth of the company.
Previous Experience in Marketing
Before joining Spectrum Brands, Syd Pell held several marketing positions. He worked at Spin Master Ltd. as a Senior Brand Manager from 2007 to 2008. He also served as the Category Marketing Manager at The Scotts Miracle-Gro Company from 2009 to 2014, where he led marketing efforts for a prominent lock and hardware portfolio. Additionally, he worked as a Product Manager at Sharp Electronics and as a Category Manager at Black & Decker HHI.
Education and Expertise
Syd Pell holds a Bachelor of Commerce (BCom) degree in Marketing from Concordia University, which he completed from 1986 to 1989. He further advanced his education by obtaining an MBA in Marketing from The University of Western Ontario - Richard Ivey School of Business, studying from 1992 to 1994. His educational background supports his extensive experience in digital and social marketing, new product development, and consumer promotions.
Marketing Specializations
Syd Pell specializes in various aspects of marketing, including new product development and effective consumer promotions. He has a strong background in marketing to women, particularly in sectors such as consumer goods, food and beverage, toys, and consumer electronics. His strategic thinking and expertise in point of purchase (POP) strategies contribute to brand differentiation.