Tatiana Franco Chinchilla
About Tatiana Franco Chinchilla
Tatiana Franco Chinchilla is the Coordinadora de Trade Marketing HHI at Spectrum Brands, Inc, a position she has held since 2023 in Colombia. With over five years of experience in marketing and innovation, she has previously worked in various roles in trade marketing and product design.
Work at Spectrum Brands
Tatiana Franco Chinchilla has been serving as Coordinadora de Trade Marketing HHI at Spectrum Brands, Inc. since 2023. In this role, she focuses on aligning marketing projects with the strategic objectives of the company. Her responsibilities include managing trade marketing initiatives and ensuring effective communication within the team. This position marks her entry into Spectrum Brands, where she applies her extensive experience in marketing to enhance the company's presence in the market.
Previous Experience in Marketing
Prior to her current role, Tatiana worked at MAPEI Colombia as Coordinadora de Mercadeo from 2019 to 2023. In this position, she was responsible for overseeing marketing strategies and campaigns. Before that, she spent three years at MADECENTRO as Coordinadora de Trade Marketing e Innovación from 2016 to 2019, where she contributed to trade marketing and innovation efforts. Tatiana's career began at PROPLAS S.A. as a Diseñador de productos from 2015 to 2016, where she gained initial experience in product design.
Education and Expertise
Tatiana holds a degree in Ingeniero de diseño de producto from Universidad Escuela de Administración y Finanzas y Tecnologías, which she completed from 2009 to 2015. She furthered her education by obtaining a specialization in Gerencia de Diseño de Producto from Universidad EAFIT from 2016 to 2017. Her academic background provides her with a solid foundation in product design and management, which she applies in her marketing roles.
Skills and Competencies
Tatiana possesses strong skills in trade marketing, advertising campaigns, market research, and corporate image management. She demonstrates excellent relationship and communication skills, which are essential for effective teamwork and project leadership. Her expertise in aligning projects with strategic objectives enhances her contributions to the organizations she has worked with, particularly in the manufacturing and product commercialization sectors.
Professional Background
Tatiana Franco Chinchilla has over five years of experience in marketing and innovation processes. Her career spans various roles in the manufacturing and product commercialization sectors, where she has developed a comprehensive understanding of trade marketing and product design. Her diverse background equips her with the necessary skills to lead marketing initiatives and drive innovation within her teams.