Tracey Drain
About Tracey Drain
Tracey Drain serves as the Head of Ecommerce Marketing - International at Spectrum Brands, Inc., where she has worked since 2021. With a background in digital marketing and a range of roles spanning over two decades, she has developed expertise in SEO, PPC advertising, and web design.
Work at Spectrum Brands
Tracey Drain serves as the Head of Ecommerce Marketing - International at Spectrum Brands, Inc. since 2021. In this role, she is responsible for overseeing ecommerce marketing strategies across international markets. Prior to this position, she worked as a Senior Ecommerce Marketing Manager at the same company from 2018 to 2021. Both roles were based in Manchester, England, where she contributed to the company's digital marketing efforts.
Previous Employment History
Tracey Drain has a diverse background in digital marketing, having held various positions prior to her current role. She worked as a Group Digital Marketing Manager at Leads2Trade Limited from 2013 to 2015 and as a Digital Marketing Manager at INVOPAK from 2015 to 2018. Earlier in her career, she held roles at The Co-operative Group, including Reservations Team Manager and Senior Marketing Executive, accumulating significant experience in marketing and account management.
Education and Expertise
Tracey Drain studied at CIM | The Chartered Institute of Marketing, where she earned a Professional Diploma in Marketing and a Certificate in Marketing. She also attended The Manchester College of Arts & Technology (MANCAT), where she completed a course in Delivering Learning. Her educational background supports her expertise in Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising, which are essential components of her role in ecommerce marketing.
Skills in Digital Marketing
Tracey Drain possesses strong skills in various aspects of digital marketing, including Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising. Her knowledge of web design enhances her capability to implement effective digital marketing strategies. With a demonstrated history of working in the internet industry, she has developed a comprehensive understanding of the digital marketing landscape.