Veronica Mele
About Veronica Mele
Veronica Mele is a Senior Regional Marketing Manager at Spectrum Brands, Inc., where she oversees marketing performance and channel strategy for the South Cone region. With a background in business administration and marketing, she has extensive experience in brand campaigns and trade marketing initiatives.
Work at Spectrum Brands
Veronica Mele has been employed at Spectrum Brands, Inc. since 2008, initially serving as Senior Marketing Manager until 2016. In this role, she contributed to various marketing initiatives and strategies. Since 2016, she has held the position of Senior Regional Marketing Manager, where she oversees marketing performance and channel strategy for all divisions in the South Cone region. Her responsibilities include developing and managing brand campaigns and trade marketing initiatives, demonstrating her expertise in coordinating regional and local marketing strategies.
Previous Experience at Movicom BellSouth
Before joining Spectrum Brands, Veronica Mele worked at Movicom BellSouth from 2000 to 2004 as Planificación y Control de Gestión. During her four years at the company, she focused on planning and management control, gaining valuable experience in organizational processes and strategic planning.
Education and Expertise
Veronica Mele studied at Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires', where she earned a degree in Lic. en Administración de empresas from 1996 to 2002. Additionally, she pursued further education in marketing, completing a Posgrado Marketing in 2007. This educational background has equipped her with a strong foundation in business administration and marketing principles, which she applies in her current role.
Experience at Pernod Ricard
Veronica Mele worked at Pernod Ricard as a Trade Marketing Executive from 2004 to 2008. In this four-year role, she focused on trade marketing strategies, contributing to the promotion and positioning of products within the market. Her experience at Pernod Ricard further enhanced her skills in marketing and brand management.
Marketing Skills and Specializations
Veronica Mele possesses extensive experience in coordinating regional and local marketing strategies across various areas, including branding, product development, and digital marketing. Her expertise allows her to effectively manage marketing performance and implement channel strategies that align with business objectives.