Vieri Pecori Giraldi
About Vieri Pecori Giraldi
Vieri Pecori Giraldi serves as the Marketing Director for Remington and Russell Hobbs in Italy, where he has worked since 2004. He has a background in economics and extensive experience in both B2B and B2C marketing across various industries.
Current Role at Spectrum Brands
Vieri Pecori Giraldi serves as the Marketing Director for Remington and Russell Hobbs Italy at Spectrum Brands, Inc. He has held this position since 2004, accumulating 20 years of experience in this role. His responsibilities include overseeing marketing strategies for both brands in the Italian market. He collaborates closely with the Sales Manager to make strategic decisions regarding business development and product launch timing. Additionally, he acts as the primary liaison with headquarters to align local strategies and facilitate new product launches.
Previous Experience in Marketing
Prior to his current role, Vieri Pecori Giraldi held several marketing positions. He worked as a Brand Manager at Oregon Scientific from 2002 to 2004, and at Robert Bosch from 2000 to 2002. His career began at Bayer, where he served as a Product Manager from 1996 to 2000. This diverse background has provided him with extensive experience in both B2B and B2C marketing across various industries, including pharmaceuticals, automotive, and small electrical appliances.
Educational Background in Economics
Vieri Pecori Giraldi studied Economics at Università di Pavia, where he completed his degree in 1996. His six years of education provided him with a solid foundation in economic principles, which he has applied throughout his marketing career. This academic background supports his strategic decision-making and marketing initiatives in his professional roles.
Marketing Responsibilities and Strategies
In his role as Marketing Director, Vieri Pecori Giraldi is responsible for coordinating both Below The Line (BTL) and Above The Line (ATL) marketing activities for Remington and Russell Hobbs in Italy. He maintains constant communication with central logistics to manage product forecast requests and implementation. His strategic oversight ensures that marketing efforts align with business objectives and market demands.