Will Roberts
About Will Roberts
Will Roberts is the Director of Product Marketing for International Shave & Groom at Spectrum Brands, Inc., a position he has held since 2020. He has extensive experience in product marketing across various companies, including roles at Pulse Home Products, Reebok, and Jarden Consumer Solutions.
Current Role at Spectrum Brands
Will Roberts serves as the Director of Product Marketing for International Shave & Groom at Spectrum Brands, Inc. He has held this position since 2020. In this role, he oversees product marketing strategies and initiatives for the Shave & Groom category on an international scale. His responsibilities include managing product development, market analysis, and promotional activities to enhance brand presence and drive sales.
Previous Experience at Spectrum Brands
Prior to his current role, Will Roberts worked at Spectrum Brands, Inc. in various capacities. He was the Head of Product Marketing EMEA for Remington from 2017 to 2020, where he led marketing efforts across Europe, the Middle East, and Africa. He also served as the Senior Product Manager EMEA for Remington Shave and Groom from 2015 to 2017 and as Product Manager EMEA for the same category from 2013 to 2015.
Experience at Other Companies
Will Roberts has a diverse background in product management across several companies. He worked as an Assistant Product Manager at Pulse Home Products Ltd. for Dirt Devil and Hinari from 2010 to 2011. He also served as the European Product Manager for Breville Kettles, Toasters, and Irons at Jarden Consumer Solutions from 2011 to 2013. Earlier in his career, he was a Product Management Assistant at Reebok from 2007 to 2008.
Education and Professional Development
Will Roberts earned a Bachelor of Business Administration (Hons) in Management from Lancaster University, completing his studies from 2005 to 2009. He furthered his education by obtaining a CIM Professional Diploma in Marketing from BPP Manchester, which he completed from 2012 to 2013. This educational background has equipped him with essential skills in management and marketing.