William Kiefer
About William Kiefer
William Kiefer serves as the Director of Digital Sales at Spectrum Brands, Inc, a position he has held since 2022. He has extensive experience in digital sales and marketing, having previously worked at Amazon in various managerial roles.
Work at Spectrum Brands
William Kiefer has been serving as the Director of Digital Sales at Spectrum Brands, Inc since 2022. In this role, he is responsible for overseeing digital sales strategies and initiatives. His experience in digital sales contributes to the company's efforts in enhancing its online presence and driving revenue through digital channels.
Experience at Amazon
William Kiefer has held multiple positions at Amazon, showcasing his expertise in vendor management and marketing. He worked as a Vendor Manager for Mass Cosmetics from 2018 to 2019. He then transitioned to a Senior Vendor Manager role from 2019 to 2021, followed by a position as a Senior Marketing Manager for six months in 2021. Additionally, he served as a Brand Manager for eight months in 2017, demonstrating a comprehensive understanding of product management and marketing strategies.
Career at Sunglass Hut
Kiefer's career at Sunglass Hut spanned several roles from 2010 to 2015. He began as a Senior Communications Administrator, focusing on operations for three years. He then advanced to Category Planning Manager roles, first for Premium & Accessible Fashion and later for Lifestyle. He also worked as an Associate Buyer for a year, gaining valuable experience in retail management and product selection.
Education and Expertise
William Kiefer studied at Miami University, where he earned two degrees from 2003 to 2008. He obtained a Bachelor of Science in Business, Management, Marketing, and Related Support Services, as well as a Bachelor of Arts in Spanish Language and Literature. His educational background provides a solid foundation for his career in sales and marketing.