Andy P.
About Andy P.
Andy P. is a Digital Marketing Manager at Spenmo, specializing in content management and digital marketing strategies. With a background in engineering and extensive experience in marketing roles across various industries, he holds multiple certifications and has a strong proficiency in digital tools.
Work at Spenmo
Currently serving as Digital Marketing Manager at Spenmo, Andy P. has been in this role since early 2024. He manages content calendars and ensures consistency across all digital platforms. His responsibilities include performing content inventory of the old website and developing a migration plan to the new site. Andy's role involves strategic planning and execution of marketing initiatives in a remote work environment.
Education and Expertise
Andy P. holds a Bachelor of Science degree in Computer Science from the University of the People, which he completed between 2020 and 2024. He also studied Civil Engineering at Universitas Hasanuddin from 2010 to 2012. His expertise includes a unique blend of engineering and marketing, with proficiency in programming languages such as Java, Python, SQL, HTML, CSS, and JavaScript. He is certified in Google Ads Display, Email Marketing, and Google Display & Video 360.
Background
Prior to his current position at Spenmo, Andy P. worked in various marketing roles. He was a Specifier/Marketing Executive at Pentens Indonesia Construction Chemicals from 2019 to 2021 and later served as Specification (Marketing) Manager from 2021 to 2022. He also held the position of Head of Marketing at bnbprofits for three months in 2022 and worked as Marketing Manager at OXO Group Indonesia for ten months in 2023. Additionally, he contributed as a Professional Speaker at Glints for seven months in 2023.
Digital Marketing Skills
Andy P. has extensive experience in digital marketing, focusing on demand generation strategies and campaigns across various channels, including paid search, paid social, and email marketing. He has conducted A/B tests and analyzed campaign data to optimize performance. His marketing strategies include effective lead nurturing techniques in collaboration with content teams to engage prospects throughout their customer journey.
Freelancing Experience
In addition to his full-time roles, Andy P. has experience in freelancing, where he offers services in branding, digital marketing, and conversion optimization. His freelance work complements his extensive background in marketing, allowing him to apply his skills across different projects and industries.