Cinantya Kumala
About Cinantya Kumala
Cinantya Kumala is a Senior UX Writer with a diverse background in various industries, including travel, fashion, and law. She has held significant roles at companies like AirAsia and Traveloka, contributing to their growth and success.
Current Role at Spenmo
Cinantya Kumala currently holds the position of Senior UX Writer at Spenmo, a role she has occupied since 2022. In this capacity, she focuses on enhancing user experience through effective writing and content strategy. Her work contributes to the overall design and functionality of Spenmo's products, ensuring that user interactions are seamless and intuitive.
Previous Experience at AirAsia
Cinantya served as Editor-in-Chief at AirAsia for a period of 10 months in 2018. During her tenure, she played a significant role in content management and editorial direction. Her leadership coincided with AirAsia being recognized as the Best Low Cost Airline for the 10th consecutive time by Skytrax, highlighting her contributions to the airline's communication efforts.
Experience at Traveloka
Cinantya has extensive experience at Traveloka, where she worked in various roles. She was part of the Design team as a UX Writer/Product Copywriter during a period of rapid growth for the company. Her tenure at Traveloka included positions as Product Copywriter from 2018 to 2021 and Associate Senior Copywriter from 2021 to 2022, totaling over four years in various capacities.
Educational Background
Cinantya Kumala studied at Universitas Pelita Harapan (UPH), where she pursued a Bachelor of Laws (LLB) degree with a focus on Business Law. Her studies spanned from 2010 to 2014, providing her with a solid foundation in legal principles that may inform her writing and content strategies in her professional roles.
Diverse Work Experience
Cinantya has a diverse portfolio, having worked in various sectors including a business law firm, a fashion and beauty magazine, an airline, and a travel/lifestyle tech company. This varied experience has equipped her with a broad skill set and a unique perspective on content creation and user experience across different industries.