Madeleine Mc Kerrow
About Madeleine Mc Kerrow
Madeleine Mc Kerrow serves as the Retention Marketing Manager at Spiceology, where she has worked since 2022. With a background in brand marketing and customer loyalty, she focuses on enhancing customer retention through various channels.
Work at Spiceology
Madeleine Mc Kerrow has been serving as the Retention Marketing Manager at Spiceology since 2022. In this role, she manages customer retention through various channels, including email, SMS, loyalty, and referral programs. She previously held the position of Brand Marketing Manager at Spiceology from 2020 to 2022, where she focused on enhancing brand visibility and customer engagement. During her tenure, she collaborated with the web development team to implement strategic initiatives aimed at increasing repeat purchases. Additionally, she designed value proposition storytelling in partnership with the content creation team, aligning referral and loyalty programs with customer insights.
Education and Expertise
Madeleine Mc Kerrow earned her Bachelor's degree in Sociology from Gonzaga University, where she studied from 2014 to 2017. She also attended Creighton University for one year, from 2013 to 2014. Her educational background provides her with a strong foundation in understanding customer behavior and social dynamics, which she applies in her marketing strategies. Her expertise includes developing customer experience strategies and managing retention marketing initiatives.
Background
Before joining Spiceology, Madeleine worked at Stay Alfred as a Marketing Specialist from 2017 to 2018 and then as a Customer Loyalty Marketing Specialist from 2018 to 2020. In these roles, she focused on enhancing customer loyalty and engagement strategies. Earlier in her career, she interned as a Community Outreach Intern at Willamette West Habitat for Humanity in 2012, where she gained experience in community engagement and outreach initiatives.
Achievements
At Spiceology, Madeleine developed a holistic customer experience strategy aimed at incentivizing repeat purchases. She successfully aligned the company's referral and loyalty programs with customer insights to enhance program offers and experiences. Her collaborative efforts with the web development team contributed to strategic initiatives that increased repeat purchases, demonstrating her impact on the company's retention marketing efforts.