Liz Hoffswell
About Liz Hoffswell
Liz Hoffswell is a Marketing Manager with over 20 years of experience in developing marketing strategies. She has held various positions in organizations such as the Michigan Small Business Development Center and the Michigan West Coast Chamber of Commerce, and currently works at SpinDance in Holland, Michigan.
Current Role at SpinDance
Liz Hoffswell serves as the Marketing Manager at SpinDance, a position she has held since 2022. In this role, she is responsible for developing and executing marketing strategies that align with the company's goals. Her experience in digital marketing and e-commerce informs her approach, allowing her to leverage technology and online solutions effectively.
Previous Experience in Marketing Management
Prior to her current role, Liz Hoffswell held several significant positions in marketing management. She worked as the Vice President of Marketing at the Michigan West Coast Chamber of Commerce from 2005 to 2016. Additionally, she served as the Director of Business Development at Tommy Car Wash Systems for one year, and as a Marketing/Communications professional at Progressive AE and Gentex Corporation, accumulating over 20 years of experience in the field.
Educational Background and Certifications
Liz Hoffswell has a strong educational background in business and marketing. She earned a Bachelor of Arts in Business from Alma College, followed by a Master of Business Administration in International Business from Thunderbird School of Global Management. In 2019, she also completed a Certificate in Digital Marketing Science from GreenFig, enhancing her expertise in digital marketing strategies.
Community Involvement and Teaching
Liz Hoffswell is actively engaged in the lakeshore community and enjoys teaching. She has a passion for developing curriculum, which reflects her commitment to sharing knowledge and fostering growth in others. Her involvement in community initiatives demonstrates her dedication to making a positive impact beyond her professional responsibilities.
Skills and Expertise in Marketing
Liz Hoffswell possesses solid leadership skills and creativity, particularly in e-commerce and digital marketing. She is adept at communicating with various stakeholders, including management, board members, vendors, and employees. Her innovative problem-solving abilities and embrace of technology position her as a valuable asset in any marketing environment.