Mayank Shekhar Singh
About Mayank Shekhar Singh
Mayank Shekhar Singh is the City Head at Spinny, where he focuses on creating integrated consumer brand experiences through strategic marketing. He has a diverse background in marketing and business development, having worked at several notable companies including Zydus Wellness Ltd., Emami Ltd., and Udaan.com.
Work at Spinny
Mayank Shekhar Singh serves as the City Head at Spinny, a role he has held since 2021. In this position, he focuses on creating integrated and engaging consumer brand experiences. His responsibilities include developing strategic marketing mix proposals that enhance brand visibility and customer engagement in the automotive sector.
Previous Experience in Marketing and Sales
Before joining Spinny, Mayank worked at Udaan.com as a Business Development Manager from 2019 to 2021, where he contributed to business growth in the Mumbai area. He also served as an Area Sales Manager at Zydus Wellness Ltd. from 2017 to 2019, managing sales operations in Hyderabad. His experience includes planning and implementing below-the-line (BTL) marketing activities and building partnerships with complementary brands.
Educational Background
Mayank holds a Bachelor’s Degree in Computer Engineering from Thadomal Shahani Engineering College, where he studied from 2008 to 2012. He furthered his education by obtaining a Master of Business Administration (M.B.A.) in Marketing from the Institute of Management Technology, Ghaziabad, from 2015 to 2017. His foundational education includes high school studies in Science at St. Xavier's High School and The Royal Higher Education Society's College of Arts Science and Commerce.
Early Career and Internships
Mayank began his career as a Software Engineer at Accenture, where he worked from 2013 to 2015 in Pune. He also gained experience as a Marketing Intern at Emami Ltd. in 2016 for one month in Mumbai. These roles provided him with a diverse skill set in both technology and marketing.
Brand Management Experience
In his previous roles, Mayank has managed sub-brands such as SugarFree Green and GreenVeda. His focus on brand management has involved strategic planning and execution of marketing initiatives aimed at enhancing brand recognition and consumer loyalty.