Christina Murray
About Christina Murray
Christina Murray is a Customer Communications and Marketing Automation Specialist with a strong background in digital marketing and public relations. She has implemented Salesforce Marketing Cloud to improve customer engagement and has received multiple awards for her contributions to marketing strategies.
Work at Spire
Currently, Christina Murray serves as a Customer Communications and Marketing Automation Specialist at Spire, a position she has held since 2020. In this role, she focuses on enhancing customer engagement through effective communication strategies. She manages social media platforms, overseeing content creation and ad management to strengthen the brand's online presence. Additionally, she assists in collaborations with social media influencers to support marketing campaign launches. Christina has also developed a data and analytics structure to monitor marketing performance and demonstrate year-over-year growth.
Education and Expertise
Christina Murray studied at Southeastern Illinois College, where she earned an Associate's Degree from 2007 to 2011. She furthered her education at Southern Illinois University, Carbondale, achieving a Bachelor of Applied Science in Public Relations, Advertising, and Applied Communication from 2012 to 2014. Her educational background provides a strong foundation for her expertise in customer communications and marketing automation.
Background
Before joining Spire, Christina Murray gained valuable experience in various marketing roles. She worked as a PR Intern at Carbondale Main Street in 2013, where she contributed to public relations efforts for three months. Following this, she served as a Digital Marketing Strategist at HireLevel from 2014 to 2019, and then as a Marketing Manager at Tacony Corporation for nine months in 2020. These positions allowed her to develop a comprehensive skill set in digital marketing and communications.
Achievements
Christina Murray has received multiple awards for her contributions to the marketing field. In 2018, she won the ASA Genius Award, ASA Care Award, and SMPS Marketing Award. She continued her recognition in 2019 by receiving another ASA Care Award. These accolades reflect her commitment to excellence in marketing and communications.
Marketing Strategies and Tools
In her current role and previous positions, Christina has implemented Salesforce Marketing Cloud to enhance email marketing strategies and improve customer engagement. She utilizes project management tools such as Wrike, Basecamp, and Robohead to effectively manage large-scale marketing campaigns. Her strategic approach to marketing combines data analysis with creative content development.