Gabby Brown
About Gabby Brown
Gabby Brown serves as the Manager of Customer Journey Mapping at Spire, where she develops customer personas and focuses on gathering insights to improve processes. Previously, she worked as a Business Intelligence Specialist at Alabama Power Company for five years.
Work at Spire
Gabby Brown serves as the Manager of Customer Journey Mapping at Spire, a role she has held since 2022. In this position, she develops customer personas specific to Spire by utilizing both internal and external data. Her work focuses on identifying and resolving issues within the customer journey. She emphasizes the importance of customer insights in strategy development and implementation, advocating for change within the organization. Gabby manages the selection of impactful programs and oversees projects from inception to completion, ensuring collaboration across various departments.
Previous Experience at Alabama Power Company
Before joining Spire, Gabby Brown worked at Alabama Power Company as a Business Intelligence Specialist from 2017 to 2022. During her five years in this role, she was based in Birmingham, Alabama. Her responsibilities included analyzing data to support business decisions and improve operational efficiency. This experience provided her with a strong foundation in data analysis and customer insights, which she now applies in her current role at Spire.
Education and Expertise
Gabby Brown earned her Bachelor of Business Administration (BBA) with a focus on Marketing Research from the University of Montevallo, where she studied from 2011 to 2014. This educational background equips her with the skills necessary for conducting thorough data analysis and developing customer insights. Her expertise in marketing research supports her current responsibilities in customer journey mapping and strategic decision-making.
Customer Journey Mapping Initiatives
In her role at Spire, Gabby Brown is dedicated to developing methods for gathering customer insights. She collaborates on key process improvement initiatives to enhance the customer experience. By ensuring that customer perspectives are central to strategy development, she plays a proactive role in advocating for changes that benefit both the organization and its customers. Gabby's ability to deliver insights-driven narratives informs strategic decisions and drives impactful changes within the company.