Berri Tay
About Berri Tay
Berri Tay serves as the Asia Pacific Marketing Manager at Splashtop Inc., where she has worked since 2022. With a background in marketing and business development, she has held various managerial roles in Singapore and has a degree in Fashion Design from the Nanyang Academy of Fine Arts.
Work at Splashtop
Berri Tay serves as the Asia Pacific Marketing Manager at Splashtop Inc., a position she has held since 2022. In this role, she has developed and designed go-to-market strategies aimed at scaling the partner channel. Berri collaborates with partners to establish quarterly co-marketing plans that utilize their brand and sales channels. She also focuses on establishing and reporting on partner marketing engagement and performance metrics. Additionally, Berri works with cross-functional teams to implement partner marketing strategies, which include lead generation and sales enablement.
Previous Marketing Experience
Before joining Splashtop, Berri Tay held several marketing management positions. She worked as a Marketing Manager at Radius from 2020 to 2021. Prior to that, she spent two years at Asian Geographic Magazines Pte Ltd in the same role from 2016 to 2018. Additionally, Berri served as a Business Development Manager at DIGIPHOTO ENTERTAINMENT IMAGING LIMITED from 2018 to 2020. Her diverse experience in marketing management has contributed to her expertise in developing effective marketing strategies.
Education and Expertise
Berri Tay studied Fashion Design at the Nanyang Academy of Fine Arts, completing her education from 2001 to 2004. This educational background has provided her with a strong foundation in design principles, which she applies in her marketing strategies. Her expertise in marketing management, coupled with her design education, enables her to create visually appealing and effective marketing campaigns.
Career Timeline
Berri Tay's career spans several years in marketing and business development roles. She began her professional journey at Asian Geographic Magazines Pte Ltd as a Marketing Manager from 2016 to 2018. Following this, she transitioned to DIGIPHOTO ENTERTAINMENT IMAGING LIMITED, where she worked as a Business Development Manager until 2020. She then took on the role of Marketing Manager at Radius for one year before joining Splashtop in 2022. This timeline reflects her progressive growth in the marketing field.