Laura Hoek
About Laura Hoek
Laura Hoek serves as the Head of Talent EMEA at Splashtop Inc., where she has worked since 2021. With a background in HR and talent development, she has held various roles in recruitment and people management across multiple companies in the Netherlands.
Current Role at Splashtop
Laura Hoek serves as the Head of Talent EMEA at Splashtop Inc. since 2021. In this role, she focuses on aligning the talent strategy with the company's business goals and culture. She collaborates with global HR and senior leadership to ensure that the talent management initiatives support the overall objectives of the organization. Hoek is also responsible for fostering an open and transparent company culture by organizing team outings and events.
Previous Experience in Human Resources
Prior to her current position, Laura Hoek held various roles in human resources. She worked at OK IT as Head of People from 2016 to 2021, managing HR and recruitment functions. Before that, she served as a Recruitment Consultant/Headhunter at People4Office from 2012 to 2014. Additionally, she was an EMEA Graduate Recruitment Consultant at Oracle from 2014 to 2016 and worked as an IT Recruiter for Shell and a Corporate Recruiter for T-Mobile Netherlands.
Educational Background
Laura Hoek completed her secondary education at Hervormd Lyceum Zuid, where she achieved VWO from 1996 to 2002. She then pursued higher education at the University of Amsterdam, earning a Master of Science (M.Sc.) in Psychology from 2002 to 2008. This educational background has equipped her with skills relevant to her roles in talent management and human resources.
Talent Development Initiatives
At Splashtop, Laura Hoek has developed and implemented a comprehensive onboarding program that enhances employee potential through self-assessment and regular 360 feedback. She actively promotes Splashtop's unique company culture on social media platforms, including Instagram, TikTok, and LinkedIn. Hoek also plays a significant role in recognizing employee engagement by awarding MVPs and celebrating achievements within the organization.
Early Career at Groupon
Laura Hoek began her career at Groupon, where she held multiple roles from 2010 to 2012. She started as a Corporate Recruiter, then advanced to Senior Corporate Recruiter, and later worked as a Project Manager in HR, Talent Development, and Learning & Development for a brief period in 2012. This early experience laid the foundation for her subsequent roles in talent management.