Liat Ben Zur
About Liat Ben Zur
Liat is a force multiplier in the tech industry with large-cap P&L ownership, uniquely bringing both breadth and depth. As a seasoned product, strategy, engineering, marketing, and business executive for the world’s largest and most innovative companies (MSFT, QCOM, PHG), Liat has left an indelible mark on every organization she's touched. As a public company board member, Liat brings her expertise in AI, product, and growth to help companies scale. Today, Liat serves as a Non-Executive Director for Talkspace (NASDAQ: TALK) and Splashtop (VC-backed), sitting on Audit and NomGov Committees. She is Board Advisor for WestRiver Group venture capital and Synd.io (workplace equity analytics). While in Europe, Liat also served as Board Member at Umicore (EBR:UMI), a public, €10.4B global battery materials and recycling group. Liat's operating experience spans industries including semiconductors, wireless, mobile, IOT, healthtech, CPG, browsers, and B2B & B2C SaaS verticals. Her innate ability to act as a transformational change agent, especially when leveraging IoT and AI within Fortune 50 companies, sets her apart. Among her myriad accomplishments: 1️⃣ Reversing a decade-long decline, transforming Microsoft's Consumer Services from a $6B to a $14B powerhouse, and doubling the consumer base for Microsoft 365. 2️⃣ Launching the world's first commercial GPT-4 product with new Bing Search. Reversed Microsoft's 15-year browser decline against Chrome. 3️⃣ Embedding PLG at the heart of Microsoft’s consumer business, steering a shift from sales-driven to user-centric models. Driving OKR culture into MSFT marketing. 4️⃣ Orchestrating Philips' digital transformation with 31+ connected devices and pioneering Qualcomm’s IoT software strategy, fostering global IoT standardization. 5️⃣ Spearheading M&A, forging strategic alliances, and crafting robust ecosystem moats. 6️⃣ Championing DEI as an influential LGBTQIA+ leader in technology. Liat has been honored with several accolades, including: 🏆 "Rising Star of Wireless” by Fierce Wireless 🏆 "4 Women Waves in the World of IoT" by Silicon Republic 🏆"The Female Mentors Making a Difference in Silicon Valley" by Mashable Liat seamlessly bridges the enterprise and startup realms. Today, Liat advises startups on AI strategy, product-led growth, go-to-market and building rebel talent cultures. Her career exemplifies a blend of visionary leadership and a keen understanding of technology's transformative power.