Maguire Haigh
About Maguire Haigh
Maguire Haigh is a Digital Marketing Specialist focused on Content and Affiliate marketing at Spokeo, where he has worked since 2018. He previously held various roles in marketing and customer service and has a Bachelor's Degree in Marketing from California State Polytechnic University-Pomona.
Current Role at Spokeo
Maguire Haigh currently serves as a Digital Marketing Specialist focused on Content and Affiliate at Spokeo. He has held this position since 2018, contributing to the company's marketing efforts in the United States. In this role, he manages the Affiliate Channel, which is responsible for generating 15-20% of the company's new business. His responsibilities include developing partnerships, maintaining communication with affiliates, and coordinating marketing asset creation with internal and external teams.
Previous Experience at Spokeo
Before his current role, Maguire Haigh held several positions at Spokeo. He worked as a Customer Service Representative from 2017 to 2018, providing support to clients. He then transitioned to the role of Junior Marketing Associate for eight months in 2018. In these positions, he gained valuable experience that laid the foundation for his current responsibilities in digital marketing.
Education and Expertise
Maguire Haigh studied Marketing at California State Polytechnic University-Pomona, where he earned a Bachelor’s Degree from 2013 to 2016. He also attended Flintridge Preparatory School. His educational background provides him with a solid foundation in marketing principles, which he applies in his current role at Spokeo.
Social Strategy Development
In his role at Spokeo, Maguire Haigh developed a new social strategy that included the creation of an editorial and social calendar. This strategy involved selecting appropriate channels and setting key performance indicators (KPIs) focused on conversions, lead generation, and engagement. His approach aims to enhance the effectiveness of the company's digital marketing efforts.
Affiliate Channel Management
Maguire Haigh plays a key role in managing the Affiliate Channel at Spokeo. He has implemented processes for partner budgeting and invoicing, ensuring efficient financial management within the affiliate channel. Additionally, he delivers integrated reporting with other channel managers, providing comprehensive insights into performance and identifying opportunities for improvement.