Lee Elliott
About Lee Elliott
Lee Elliott is an SEO Manager at Spoonflower, with a background in public relations and communication. He has extensive experience in digital marketing, project management, and SEO strategy, having worked in various roles across multiple organizations since 2009.
Work at Spoonflower
Lee Elliott has served as the SEO Manager at Spoonflower since 2021. In this role, Elliott has led significant initiatives to improve the company's online presence. Notably, Elliott spearheaded a project to transition the company's blog from a modular ACF WordPress install to a custom Gutenberg install, which enhanced user experience and conversion rates. Additionally, Elliott led the overhaul of sitemap generation and indexing directives, improving the crawlability of a marketplace with over 100 million URLs. Elliott's efforts in planning and executing a successful on/off-page wallpaper campaign resulted in a 250% increase in clicks and impressions year-over-year, strengthening the company's authority in core search engine results pages (SERPs).
Education and Expertise
Lee Elliott studied at Durham Technical Community College, where they earned an Associate of Arts (AA) degree from 2009 to 2015. Following this, Elliott attended the University of North Carolina at Asheville, achieving a Bachelor of Arts (BA) in Public Relations, Journalism, and Applied Communication from 2015 to 2017. This educational background has equipped Elliott with a strong foundation in communication and digital marketing strategies, which are essential for their role in SEO management.
Background
Before joining Spoonflower, Lee Elliott gained diverse experience in various roles related to digital marketing and education. Elliott worked as a 2D App and Java Mod Design Instructor at Youth Digital for two months in 2013. They also served as a Four Trails leader and Community Schools Program facilitator at the American Youth Foundation from 2010 to 2012. Elliott's early career included an internship as a Copywriting Intern at Renewal in 2009 and later as an Editorial Intern at Mountain Xpress in 2016. These positions contributed to Elliott's understanding of content creation and marketing.
Professional Experience
Lee Elliott has held multiple positions in the digital marketing field, showcasing a progressive career trajectory. After working as a Copywriting Intern at The Capital Communications Company in 2015, Elliott continued to develop their skills as a Marketing Strategist at Auger Labs from 2016 to 2018. Elliott also worked as a Digital Outreach Specialist at TRANZACT from 2017 to 2018. Since 2018, Elliott has been a Freelance Strategist and Creator at Elliott Digital, where they have further honed their expertise in SEO and digital marketing strategies.
Achievements
Throughout their career, Lee Elliott has made notable contributions to SEO and digital marketing. Elliott developed a comprehensive standard operating procedure living document to streamline cross-team SEO workflows, enhancing collaboration and efficiency. Additionally, Elliott conducted a full-scale audit of the company's main domain and subdomains to identify and implement improvements. These initiatives demonstrate Elliott's commitment to optimizing digital strategies and improving overall performance in the workplace.