Sarah Ward
About Sarah Ward
Sarah Ward serves as the Senior Director of Marketing at Spoonflower, where she has worked since 2015. She specializes in creating personalized, data-driven digital experiences and has a background in event management and eCommerce.
Work at Spoonflower
Sarah Ward has been serving as the Senior Director of Marketing at Spoonflower since 2015. In this role, she is responsible for overseeing marketing strategies that enhance brand visibility and consumer engagement. Her focus is on creating personalized and data-driven eCommerce experiences that resonate with customers. Based in the Raleigh-Durham, North Carolina area, she has contributed to the growth and development of Spoonflower's marketing initiatives for over nine years.
Previous Experience in Marketing
Prior to her tenure at Spoonflower, Sarah Ward held the position of Director of ECommerce and Digital Marketing at Peter Millar from 2010 to 2015. In this role, she led digital marketing strategies that improved online sales and customer engagement. She also worked as an Event Manager at Roush Fenway Racing from 1999 to 2007, where she managed various events and contributed to the brand's marketing efforts. Additionally, she briefly worked in merchandising at Motorsports Authentics in 2006.
Education and Expertise
Sarah Ward studied at the University of South Carolina and later attended Boston College. Her educational background has equipped her with the skills necessary to specialize in connecting consumers with their value systems through creative exploration. She is recognized for her expertise in delivering personalized, data-driven eCommerce and digital experiences, focusing on the intersection of science and art to identify opportunities within customer journeys.
Professional Focus and Passion
Sarah Ward is passionate about developing meaningful and authentic conversations that lead to long-term engagement with consumers. Her professional focus includes utilizing creative strategies to foster connections between brands and their audiences. She emphasizes the importance of understanding consumer behavior and preferences to create impactful marketing campaigns.