Will Mc Donald
About Will Mc Donald
Will McDonald is a Senior Digital Marketing Feeds Specialist at Spoonflower, where he manages digital marketing feeds across multiple platforms and countries. He has a background in data analytics and has previously worked at ChannelAdvisor and Web Decisions.
Work at Spoonflower
Will McDonald has been employed at Spoonflower as a Senior Digital Marketing Feeds Specialist since 2021. In this role, he is responsible for managing digital marketing feeds across six countries, overseeing more than 20 feeds. His efforts have contributed to Spoonflower achieving four record-breaking search engine marketing (SEM) months during his tenure. McDonald implemented a process that increased the coverage of a key digital marketing data point by over 50%, showcasing his ability to enhance data management and marketing strategies.
Previous Experience at ChannelAdvisor
Before joining Spoonflower, Will McDonald worked at ChannelAdvisor for a total of five years. He served as a Senior Client Services Specialist from 2019 to 2021 and as a Client Services Specialist from 2016 to 2019. In these roles, he utilized ChannelAdvisor software to create processes that improved efficiency and automated recurring tasks, demonstrating his skills in data analytics and client service management.
Early Career at Web Decisions
Will McDonald began his professional career as a Data Analytics Intern at Web Decisions in 2015. This internship lasted for two months and took place in Greensboro, North Carolina. During this time, he gained foundational experience in data analytics, which contributed to his later roles in digital marketing and data management.
Education and Expertise
Will McDonald earned a Bachelor of Science (BS) degree in Mathematical Decision Sciences from the University of North Carolina at Chapel Hill. He attended the university from 2011 to 2015, where he developed a strong background in analytical and decision-making skills that support his current work in digital marketing feeds management.