Drew Wallace
About Drew Wallace
Drew Wallace is a Performance Marketing Manager with extensive experience in digital marketing and growth strategies. He has successfully implemented innovative campaigns and coached teams on the use of Generative AI tools, while also holding various marketing roles across several companies.
Current Role at SpotDraft
Drew Wallace serves as the Performance Marketing Manager at SpotDraft, a position he has held since 2024. In this role, he focuses on optimizing marketing strategies to enhance performance metrics. He has initiated projects aimed at future-proofing SEO by ensuring SpotDraft's inclusion in large language model training datasets. Additionally, he has increased the clickthrough rate of LinkedIn Ads by 430% through strategic updates to copy, images, and video content, aligning them with the ideal customer profile. He is also working on a long-term project to leverage LinkedIn as a replacement channel for organic search.
Previous Experience in Marketing
Before joining SpotDraft, Drew Wallace held several marketing positions. He worked as a Senior Marketing Director at iQ media Corp from 2015 to 2018, where he led marketing initiatives. He also served as Growth Lead at AskCody® for one year from 2018 to 2019. His experience includes a role as Senior Inbound Marketing Consultant at HubSpot from 2013 to 2014 and as Marketing Lead & Growth Hacker at Roundtown, Inc. from 2014 to 2015. Additionally, he was a Google Contractor - SERP Rater at Leapforce, Inc. from 2011 to 2013.
Coaching and Generative AI Expertise
Drew Wallace has coached his team on the effective use of Generative AI tools for copy and concept creation. This initiative reflects his commitment to integrating advanced technologies into marketing practices, enhancing productivity and creativity within the team. His focus on Generative AI aligns with current trends in marketing, where automation and innovative tools play a crucial role in campaign development.
Educational Background
Drew Wallace studied at Florida Atlantic University, where he earned a Bachelor of Business Administration (BBA) with a focus on Marketing and Management. He also completed coursework at HubSpot Academy, achieving a Master of Business in Inbound Marketing (M.B.Inbound) from 2010 to 2013. His educational background provides a solid foundation for his expertise in marketing strategies and management.
Internship Experience
In 2023, Drew Wallace completed a two-month internship as a Culinary Intern at Community Servings in Boston, Massachusetts. This role provided him with hands-on experience in a different industry, contributing to his diverse skill set and understanding of various operational aspects.