Pavithra Gurusamy
About Pavithra Gurusamy
Pavithra Gurusamy is an Events Marketing Manager currently working at SpotDraft in Bengaluru, India. She has a diverse background in event planning and marketing, with experience across various sectors and a strong educational foundation in event design and management.
Work at SpotDraft
Pavithra Gurusamy has been serving as the Events Marketing Manager at SpotDraft since 2022. In this role, she has successfully driven over 100 registrations in three Mixers across India, generating more than 60 warm leads within the first month of her joining. Her responsibilities include planning and organizing events, evaluating third-party events, and negotiating relationships with industry organizations and vendors to enhance event effectiveness.
Previous Experience in Event Coordination
Prior to her current role, Pavithra held various positions in event coordination. She worked as an Event Coordinator and Host at Seedtree Collaborative for three months in 2021 and as an Event Coordinator at Plan3Media for one year from 2021 to 2022. Additionally, she served as an Event Planner at The Zoo XYZ and as Operations & Logistics Head at Legacy. Her experience spans multiple sectors, including SAAS, real estate, music, education, and charity.
Educational Background
Pavithra Gurusamy studied Meeting and Event Planning at the University of Westminster, where she achieved an MA in Event Design and Management from 2019 to 2020. She also completed a short course on Psychology at the University of Oxford in 2020. Earlier, she earned a Bachelor's degree in Industrial and Product Design from Symbiosis Institute of Design from 2015 to 2019.
Skills and Expertise in Event Marketing
Pavithra possesses strong business acumen and has a proven track record of high lead generation through events. She evaluates third-party events and negotiates relationships with industry organizations and vendors. Her expertise includes defining and executing event promotions across various channels, such as social media, paid advertising, email, public relations, and partnerships.
International Work Experience
Pavithra has gained international experience through various roles. She worked as a Social Media Content Creator at Colossyan in Berlin for one month in 2021, and as a Retail Sales Assistant at Currys PC World Business in London for one month in 2019. Additionally, she held positions in London as Operations & Logistics Head at Legacy and as Event Planner at The Zoo XYZ, both for three months in 2020.