Vikrant R Rao
About Vikrant R Rao
Vikrant R Rao is a Marketing Lead for Special Projects at SpotDraft, with a background in various marketing roles across notable companies including LinkedIn and Freshworks. He holds a Master's Degree in Global Business with a focus on Contemporary Marketing and has a strong interest in neuro-marketing and consumer behavior.
Current Role at SpotDraft
Vikrant R Rao serves as the Marketing Lead for Special Projects at SpotDraft, a position he has held since 2022. In this role, he focuses on developing and executing marketing strategies that align with the company's objectives. His work involves collaboration with various teams to enhance brand visibility and drive demand generation. Based in Bengaluru, Karnataka, India, he contributes to the company's growth through innovative marketing initiatives.
Previous Experience in Marketing
Prior to his current role, Vikrant worked at Esper as a Growth Performance Manager for eight months in 2022. He also held the position of Field Marketing Manager at LinkedIn from 2021 to 2022. His experience includes working at Freshworks as a Segment Marketing Specialist, where he focused on markets in India, Southeast Asia, the Middle East, Africa, and ANZ. Additionally, he served as a Marketing Manager at Happydemic and as an Associate Consultant & Analyst at iCRM.
Educational Background
Vikrant R Rao has a diverse educational background. He completed his Master's Degree in Global Business with a focus on Contemporary Marketing at S P Jain School of Global Management from 2016 to 2017. He also earned a Bachelor's Degree in Mechatronics, Robotics, and Automation Engineering from Manipal Institute of Technology. His early education includes studies at Coorg Public School and Utpal Sanghvi School.
Community Engagement at SaaS Insider
In addition to his marketing roles, Vikrant has been serving as the Community Manager at SaaS Insider since 2020. In this capacity, he engages with the community to foster discussions and share insights related to the software as a service industry. His involvement helps build connections among professionals and enhances knowledge sharing within the community.
Interests and Specializations
Vikrant has a keen interest in neuro-marketing and psychology, which informs his marketing strategies. He actively engages in discussions about consumer behavior and decision-making processes, emphasizing the importance of understanding buyer journeys. His focus on aligning sales and marketing efforts aims to enhance demand generation. Additionally, he enjoys discussing brand building and music, reflecting a diverse range of interests beyond his professional focus.