Jewel Seperson
About Jewel Seperson
Professional Role as Head of User Research
Jewel Seperson currently holds the position of Head of User Research. She has been pivotal in scaling her team to meet the increasing demand for quick and precise customer insights. Her leadership is marked by a focus on enhancing the effectiveness and reach of the user research function.
User Research at Square eCommerce
At Square eCommerce, Jewel Seperson recognized the growing need to scale the user research team. By implementing strategic measures, she successfully expanded the team's capabilities to fulfill the demand for rapid customer insights. This scaling effort was crucial in keeping up with the company's dynamic environment.
Utilizing Sprig for User Insights
Jewel Seperson identified Sprig as an effective tool for generating in-product insights quickly and efficiently. This tool provided her team with the capability to deliver relevant customer insights at a much faster pace, thereby enabling more informed decision-making within the organization.
Enhancing Onboarding Success at Square
Jewel played a critical role in increasing onboarding success at Square by uncovering previously unknown friction points. Her contributions helped streamline the onboarding process, making it smoother and more efficient for new users.
Improving Mobile Experience at Square
By identifying and addressing various pain points in the iOS and Android apps, Jewel Seperson significantly improved the mobile user experience at Square. Her research provided key insights that led to the enhancement of the mobile platforms, benefiting the end-users extensively.
Adapting to the Covid-19 Pandemic
During the Covid-19 pandemic, Jewel was involved in the rapid iteration of new feature launches at Square. Her efforts ensured the timely adaptation of products and services to meet the evolving needs of users during the challenging period.
Scaling Research Team Impact
Jewel Seperson has been instrumental in scaling the impact of the research team by accelerating the generation of knowledge and providing highly relevant insights. This approach has enabled her team to contribute significantly to the overall strategic goals of the organization.