Aimee Brown
About Aimee Brown
Aimee Brown is the Director of Affiliate Marketing at Spring Venture Group in Kansas City, Missouri, where she has worked since 2021. She has held various senior marketing roles in the education sector, including Chief Marketing Officer at Spartan College and VP of Marketing at Kaplan Higher Education, where she achieved significant cost savings and brand enhancements.
Work at Spring Venture Group
Aimee Brown serves as the Director of Affiliate Marketing at Spring Venture Group, a position she has held since 2021. In this role, she oversees affiliate marketing strategies and initiatives, contributing to the company's growth and outreach efforts. Her experience in marketing and management supports the development of effective partnerships and campaigns that enhance the company's market presence in Kansas City, Missouri.
Previous Experience in Marketing Leadership
Before joining Spring Venture Group, Aimee Brown held several key marketing positions. She was the Chief Marketing Officer at Spartan College of Aeronautics & Technology from 2013 to 2017, where she modernized the college's brand and established new airline partnerships. Prior to that, she worked at Kaplan Higher Education for eight years, where she achieved significant cost savings and centralized marketing functions across multiple campuses.
Achievements in Marketing Strategy
Aimee Brown has a track record of developing effective marketing strategies. At Kaplan Higher Education, she achieved $15 million in savings in her first year by reducing the cost-per-acquisition. She also managed substantial advertising budgets, ranging from $5 million to $85 million annually. Her efforts at Grantham University led to a 40% increase in Pay-Per-Click inquiries through a national brand strategy.
Educational Background
Aimee Brown studied at the University of California, San Diego, where she focused on Marketing and earned a degree in Quantitative Economics and Decision Sciences from 1988 to 1992. She furthered her education by obtaining an MBA from the University of Arkansas Grantham, which has contributed to her expertise in marketing and management.
Career Progression and Roles
Aimee Brown's career spans various roles in marketing and admissions. She worked at Genesis HealthCare as a Regional Account Representative and held multiple positions at Career Education Corporation, including VP of Marketing. Her diverse experience across different organizations has equipped her with a comprehensive understanding of marketing dynamics in the education sector.